Our team managed the entire campaign from start to finish — sourcing relevant nano and micro influencers, handling all communication, preparing detailed briefs and guidelines, reviewing and approving content, and coordinating every step with the Wio team.

The campaign resulted in 15 influencer videos created in line with the bank’s brand guidelines, supported by Instagram Stories with account mentions and UTM links. Together, the Reels generated 42,300+ views.

What made this campaign especially successful was its authenticity. We carefully selected creators with families who could naturally demonstrate how they use the app in their everyday lives, helping build trust and create genuine engagement with the audience.

Following the success of the campaign, Wio returned to us to work on another product — something we’re incredibly proud of.

Our team developed the launch strategy, organized an influencer campaign with 30 creators, managed UGC production and content strategy, coordinated gifting and community activations, and adapted the brand’s marketing approach to the GCC market.

The campaign generated 370,000+ Reel views, strong organic engagement, and a valuable library of content that was later used across paid advertising campaigns.

Rather than relying on a single marketing channel, we built an ecosystem around the brand by combining influencers, UGC, strategic content, PR, gifting, and community activation. This approach helped Hae establish visibility in a highly competitive beauty market and create momentum for long-term growth.